Engagement rate of Facebook influencers in India 2023, by tier
Between January and June 2023, influencers on Facebook across India with a follower count between 10 thousand and 50 thousand had the highest engagement rate of about 1.3 percent. The group of influencers with the lowest engagement rate were those with over a million followers. Facebook emerged as the least effective platform for influencers in India compared to Instagram and YouTube.